We writers want to be read. Otherwise, why would we publish our work? Well, it is so gratifying to hold the book and see it on the shelf. But it’s the readers’ joy in reading is what it’s all about. Otherwise, why publish?
To be read, we must market our books. How to do that can be overwhelming and feel like a big black box you can’t open because:
To bring some clarity and offer an overview roadmap, let’s start by defining our terms.
Marketing in the broadest sense is reaching those who you wouldn’t normally connect with and sharing your message with them. Marketing is a relationship. You’re putting a message out there in the hopes that people will see it, connect with it, and take an action or see it and feel something. Ideally both.
In today’s world, we can do this free. All it requires is our time, attention, focus, and desire.
Your marketing message as a writer can be many things specifically (more on that later), but in its essence, you’re inviting potential readers and fans into the experience of your book, and they want that experience — whether they were actively (consciously) searching for it or not (subconscious desire).
As in all relationships, marketing requires that you know who you’re communicating with, why you’re communicating with them, and what the give/take relationship is.
By give and take, I mean that all healthy relationships are in balance. You give; the other receives. They give; you receive. It feels good, reciprocal, and fair.
We want readers to buy (or borrow) our books and read them, but we can’t control that part of the equation. We don’t hit that BUY button; the reader does.
Your marketing message requirements:
I see marketing as any outreach activity, be it online, in person, involve your presence or just your marketing. These activities can include but are not limited to:
Marketing is not selling or doing sales, though sales can be an end goal of marketing.
We can market to influence people to buy our books, or we could market to spread awareness, or to invite people to subscribe to our blog or join our mailing list, or just follow us on social media.
This is a proposed roadmap and like all maps, it’s only a way to get to where you want to go. It’s not THE way.
Here are the steps you can take:
If you would like to get help going through this roadmap, then check out our core class on marketing and branding for novelists here: https://school.bethbarany.com/p/branding-for-novelists. This course was built from over a decade of experience both as a novelist and helping authors and will save you a ton of time, frustration, and heartache. And it’s specifically for novelists.
This book will help you get excited to plan your novel. The tools shared here are designed to spark your muse and give you confidence when you sit down to write your story. Plan Your Novel Like A Pro: And Have Fun Doing It! is for organic writers and pansters who want a roadmap to follow, so that they can let their creativity loose.
Want to win this giveaway? Simply leave a comment WHY below!
All comments must be left prior to midnight on Friday, May 31st, 2019 in order to be eligible to win. Winners for the week announced on Saturday, June 1st.
Founder of Barany School of Fiction, Beth Barany is an award-winning novelist writing magical tales of romance, adventure, and mystery. She is also an international trainer and workshop leader. Most recently, she taught her “Plan Your Novel” course (now a book!) in Saudi Arabia at Ithra.
Beth loves encouraging writers to share their stories with the world, for together we can vision our future. She specializes in helping writers experience clarity, so they can write, revise, and proudly publish their novels to the delight of their readers.
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Rachel Thompson is the author of newly released BadRedhead Media 30-Day Book Marketing Challenge: How to energize your book sales in a month - created to help authors market their book. She is also the author of Broken Places (one of IndieReader's "Best of 2015" top books and 2015 Honorable Mention Winner in the San Francisco Book Festival), and the multi award-winning Broken Pieces, as well as two additional humor books, A Walk In The Snark and Mancode: Exposed. She owns BadRedhead Media, creating effective social media and book marketing campaigns for authors. Her articles appear regularly in The Huffington Post, IndieReader.com, The San Francisco Book Review (BadRedhead Says…), 12Most.com, BookPromotion.com, and Self-Publishers Monthly. Not just an advocate for sexual abuse survivors, Rachel is the creator and founder of the hashtag phenomenon #MondayBlogs and two live Twitter chats: #BookMarketingChat (co-hosted with TheRuralVA, Emilie Rabitoy) and #SexAbuseChat, co-hosted with C. Streetlights and Judith Staff. She hates walks in the rain, running out of coffee, and coconut. She lives in California with her family.
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