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Yes! One of my big worries about blogging is that we mistakenly assume that the blog post *is* the marketing, and as you rightly point out, without additional effort behind it, the effort is mostly lost.
Personally, I’ve found guest blogging to be the most effective way of reaching new folk (especially when my opinion piece has been a little controversial). Other tools which have helped me include Tailwind, for amplifying Pinterest reach, and the linkin.bio feature from Later which allows you to specify a destination link for more of your Instagram posts, at the same time as you create them.
Also, I don’t think your article reminds us it’s fine to re-share a post which isn’t brand new. I’ve noticed the BadRedhead team is especially good at that, and as a former guest, I really appreciate it!
ReplyOoh, thanks for that reminder, Pauline! And all your other tips as well. Yes, as with #MondayBlogs, we do reshare old posts repeatedly, as well as throughout the week with various appropriate hashtags, such as #FridayMotivation or #WriterWednesday, etc.
Tailwind IS great, agreed. Thanks for the info on Later – I’ve heard about it but not used it. Will investigate further. xx
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