Posts by Rachel Thompson
The 4 Most Effective Book Marketing Strategies That Work
Updated 2/10/2020 Must I Market? I’m asked this a lot and I’m constantly amazed by the sheer number of writers who are about to release their first book, or have already released their first book, and have zero marketing in place. Nothing, nada, oftentimes less than zero. They remind me of the college kid who…
Read MoreHow Will an Author Platform Make You a More Successful Author?
*Updated 2019* (This post is for those in need of understanding book marketing. We’re not here to discuss the craft and art of writing, which is another subject entirely, and something, I would hope, each author has spent many hours on already.) Every day I hear prickly, sometimes even angry authors, discussing the evils of…
Read MoreHow to Use Social Media Management Tools to Promote Your Book with guest @LilachBullock
Promotion, as an author, is a lot of hard work. Particularly as an indie writer, it can be very difficult to stand out on social media and grab potential readers’ attention. But, if you have a good tool to help you manage your social media, you can not only save a lot of valuable time…
Read More10 Tips To Up Your Book Marketing Skills Right Now
Many authors are intimidated by the thought of marketing their books. As I mention in this post on my blog recently, the concept of an author platform makes most writers run away or start talking to the dust bunnies in the corner. What Is Book Marketing Anyway? The basic premise of book marketing is this: write…
Read MoreHow To Best Optimize Your Blog Posts for SEO
When I talk with authors about optimizing their blog posts for SEO (Search Engine Optimization), most look at me as though I’m speaking in tongues. And maybe I am: SEO is a different language when you think about it. Authors aren’t socialized to learn this stuff. It’s only through understanding the importance of book marketing,…
Read MoreThis is How Writers Can Walk the Tightrope of Work and Life with @evatopialit
We’ve all heard about the need for a work/life balance. This isn’t a new concept. The proverb, “All work and no play makes Jack a dull boy,” first appeared in James Howell’s book of proverbs and was later popularized in such movies as The Bridge on the River Kwai and The Shining. Perhaps the need…
Read MoreThis is the Reason you Need Writing Goals and How to Implement Them
“The greater danger for most of us isn’t that our aim is too high and miss it, but that it is too low and we reach it.” ~ Michelangelo Most writers (myself included) find it difficult to stick to any kind of a writing plan, especially as the year goes by. Well, let’s make a…
Read MoreThis is the Secret to Book Marketing by @LoriCulwell
The “secret” is hard work. There. I told you. This year, I have been shifting my focus away from author marketing, back to being a traditional SEO company . This decision was a long time in coming and was actually kind of sad for me, but I had to pull away from authors, for my own…
Read MoreFrom One Writer to Another: A Short “How To” on Writing Fiction by @wendygarfinkle
Do you have an idea for a great story? Does something inside push you to string letters together in complete sentences that end up filling multiple pages? Do you feel as if you’ll burst if you don’t stop RIGHT THIS MINUTE and record those scenes and that dialogue swirling round and round in your head?…
Read MoreThis is Why I Love Working with Indie Authors by @EvatopiaLit
I have to admit…years ago I was a publishing snob. I had worked as an editor and publicist for authors who were published by the big houses: St. Martin’s Press, Scholastic, and Simon & Schuster, just to name a few. The idea of self-publishing was still a no-no, but then I took the leap to…
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