Posts by Rachel Thompson
Branding 101 For Authors: What you Need to Know
(Updated June 2019) I want to discuss a basic concept that seems to confuse most authors: branding. Branding sounds like one of those scary, nebulous marketing terms that threaten to suck out your soul or turn you into The Borg. It’s not. Branding really comes down to managing expectations. Let’s deconstruct. **Note: This discussion does…
Read MoreThree Reasons Why Branding Shouldn’t Make You Lose Your Sh*t by @CStreetlights
Three Reasons Why Branding Shouldn’t Make You Lose Your Sh*t If you’re like me you were probably resistant to the idea of “building your brand.” A lot of writers are – no judgment here. In fact, tell me if any of this sounds familiar: “I don’t want to become fake to my readers.” “I…
Read MoreIs Your Use of Social Media Marketing Efficient? by @wendygarfinkle
Being a published author means stepping into the world of marketing, specifically, online social media marketing. Yes, there abound opportunities for in-person marketing – book launches, author readings, book fairs, author/reader mingling events…and the list goes on. But most of us cannot afford the money or time needed to attend most of the in-person author…
Read More10 of the Easiest Ways to Take Your Book From Novice to Number One! by @lisadouthitww
Please welcome my guest, Gravity Imprint author Lisa Douthit, who wrote Amazon’s #1 bestselling book, Wellness Warrior – Fighting for Life in Fabulous Shoes, is a cancer survivor and Integrative Health Consultant who is passionate about healing from all perspectives. Writing is an art form. So is book marketing. I’m no expert at either. I’m an Integrative Health…
Read MoreHow You Are Getting In Your Own Way Every Day and How To Stop Now
While I primarily write for authors, this article can really apply to anyone, because I see this daily from people and sometimes, if I’m truly honest with myself, I have to kick my own ass. We all have opportunities daily to achieve some kind of goals, whether it’s running that extra mile, eating less, writing…
Read MoreWhat is The Art of the Hustle and Why it Matters
The Art of the Hustle I had a really good conversation with top music industry veteran, Rodney Alejandro, this week about music and books, and how [share ]the art of the hustle is completely different for recording artists vs. authors.[/share] The mindset is polar opposite. If an artist wants to make it, there’s none of…
Read MoreThis is How You Find Your Readers
Where can I find readers? someone asks me at least once daily. Who is your demographic? Most authors have no idea (I didn’t know either when I first started). How do I connect with them? What’s the best channel? Is Social Media just for teens? It’s not a mystery, but it does take some research, effort,…
Read MoreHow to Fix Your Disorganized Writing Life by @KW_Writes
Please welcome guest Kelly Wilson, author of Caskets From Costco, an amazing memoir published by the Gravity Imprint I direct for Booktrope Publishing. Kelly is an abuse survivor, mom, and gifted comic. Learn more about Caskets From Costco and about Kelly below. To say that my writing life was disorganized would be the grossest understatement…
Read MoreThe Reasons You Need To Be Participating in the Free 30-Day @BadRedheadMedia Book Marketing Challenge
Whew, we made it — completed almost the first week of the Free 30-day Book Marketing Challenge! Are you still with me? If you haven’t joined us yet, here are the reasons why you need to: We’ve covered quite a lot! tons of Twitter tips, targeting readers, optimizing your bios, pinning, verbing engagement vs quantity…
Read More30-Day @BadRedheadMedia Book Marketing Challenge — Day One!
Today’s book marketing newsletter tip went out to your inboxes already — did you get it? Today’s FREE BadRedHead Media 30-Day Book Marketing Challenge newsletter tip is about Twitter — have you checked it? (The newsletters come in your email. If you don’t see it, check your spam folder.) REGISTRATION IS NOW CLOSED. BOOK WILL…
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