A Champagne Business Plan on a Beer Wallet by guest @JoeGiacalone
A Champagne Business Plan on a Beer Wallet By: Joseph L. Giacalone “Fail to plan, plan to fail,” is a maxim that I lived by in my nearly 21 years in the NYPD. If I didn’t work out every detail ahead of time, it could cost me or someone else their life. Not…
Read MoreFiction vs Nonfiction: Which Is Easier To Write?
I laugh when people say writing nonfiction is easier than fiction. There is nothing easy about writing, period. I tweeted that earlier this week and while most people agree, there are several MFA types who argued that writing fiction is much more difficult because an author must understand the mechanics of writing, the craft…
Read MoreCan We Ever Benefit From A Flame War? I Say…Maybe.
Is it possible to actually benefit from engaging in a flame war? I’ve always said no. The professional in me says walk away, take it off the net, block or avoid. Negativity doesn’t help anyone. And that’s been my story every since entering the fray back in 2008 when I started my author blog, RachelintheOC.com.…
Read MoreTaking Aim With Targeted Mailing Campaigns by guest @jimmoorman
Please welcome back to the blog marketer IRL and author Jim Moorman (Jamaican Flowers)! He continues his discussion on marketing by discussing targeting. My last article on target marketing focused largely around working to discover to whom you’ll be selling your books. What demographic or group of people will be the ones interested in…
Read MoreThe Psychology of Bad Reviews
The Psychology of Bad Reviews *I’m not a psychologist, nor do I play one on TV. Now that my third book, Broken Pieces, is out, I’ve experienced the highest of the highs (contacted by a few publishers to create a print version, several award nominations and an honorable mention, and 5-stars from Midwest…
Read MoreHow To Effectively NOT Sell Your Book
How To Effectively NOT Sell Your Book Last week I wrote about the three-step process to marketing your book. This week we focus on sales. First, let’s explain the difference between marketing and sales: Marketing is everything that you do to reach and persuade prospects. The sales process is everything that you…
Read MoreWhat’s the 3-Step Process to Marketing Your Book?
What’s the 3-Step Process to Marketing Your Book? I’m often asked, ‘When is the ideal time to start marketing my book?’ It’s a good question, but let’s go a bit deeper today. The question should not only be that, but also: how do I ensure I get the most sales when I do…
Read MoreWhy All Authors Need Target Practice
Please welcome my favorite hottie (and brilliant marketer in real life), author Jim Moorman to the blog. He gives solid, practical advice for any author. Sit, Grasshopper. Learn from the marketing ninja dude. Oh, and purchase his book, Jamaican Flowers, on Amazon! *** One of my favorite people, the late Stephen Covey, said, “If the…
Read MoreWhat Is #MondayBlogs and Does It Work?
What Is #MondayBlogs and Does It Work? ‘Looking at millions of retweets and millions of non-retweeted ‘normal’ tweets, I found that non-retweets tended to contain more self-referential language than retweets. Not only does self-reference not lead to more followers, it also doesn’t lead to more retweets.’ ~Dan Zarrella, The Science of Marketing: When to Tweet,…
Read MoreInterview with @LornaSuzuki, Indie Author of Movie-Optioned ‘The Imago Chronicles’
I am honored to have bestselling indie author Lorna Suzuki here today! She’s not only a terrific author, her books have been optioned and are currently being made into a Hollywood movie. I couldn’t be more thrilled for her. Here’s her story: 1) Lorna, please share with us a little background about your bestselling…
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