Author Marketing
Target Marketing for Authors – Email Marketing by guest @jimmoorman
Please welcome back to the blog marketer and author Jim Moorman (Jamaican Flowers)! He continues his discussion on marketing by discussing email marketing. If you’re like me, you siphon through a dozen or more “spam” emails every day. Some are emails to which I’ve subscribed and many others are unsolicited. A few, however, are emails…
Read MoreWish you had a few extra hours in the day? Hire an author assistant! by guest @K8Tilton
I asked my assistant Kate Tilton to write about why authors should hire an author assistant. People think having an assistant is an outrageous expense and I asked Kate to explain what all an author assistant does and how that helps authors. __________________ Have you ever wished you had a few extra hours in the…
Read MoreTaking Aim With Targeted Mailing Campaigns by guest @jimmoorman
Please welcome back to the blog marketer IRL and author Jim Moorman (Jamaican Flowers)! He continues his discussion on marketing by discussing targeting. My last article on target marketing focused largely around working to discover to whom you’ll be selling your books. What demographic or group of people will be the ones interested in…
Read MoreWhat’s the 3-Step Process to Marketing Your Book?
What’s the 3-Step Process to Marketing Your Book? I’m often asked, ‘When is the ideal time to start marketing my book?’ It’s a good question, but let’s go a bit deeper today. The question should not only be that, but also: how do I ensure I get the most sales when I do…
Read MoreWhy All Authors Need Target Practice
Please welcome my favorite hottie (and brilliant marketer in real life), author Jim Moorman to the blog. He gives solid, practical advice for any author. Sit, Grasshopper. Learn from the marketing ninja dude. Oh, and purchase his book, Jamaican Flowers, on Amazon! *** One of my favorite people, the late Stephen Covey, said, “If the…
Read MoreInterview with @LornaSuzuki, Indie Author of Movie-Optioned ‘The Imago Chronicles’
I am honored to have bestselling indie author Lorna Suzuki here today! She’s not only a terrific author, her books have been optioned and are currently being made into a Hollywood movie. I couldn’t be more thrilled for her. Here’s her story: 1) Lorna, please share with us a little background about your bestselling…
Read MoreInvest In Your Book For Successful Sales
Invest In Your Book For Successful Sales First, do no harm. Or…sell a terrible book. Okay, I’m not a doctor nor do I play one on TV. However, I am an author and I’d love it if every author (no matter HOW you’re published) took this oath. Why? There’s so much…
Read MoreGoodreads Joins The Amazon Family. Now What?
Goodreads Joins The Amazon Family. Now What? by guest, top reviewer and Goodreads expert, Naomi Blackburn. Gotta say, I was a bit surprised to get a notice from Goodreads last week that it had been acquired by Amazon. Let me say that again…Amazon purchased Goodreads. I’ll be honest with the readers of this post:…
Read More3 Tips To Help You Contact Book Reviewers
3 Tips To Help You Contact Book Reviewers! Despite multiple articles on this topic, I still see authors every day begging, pleading, and spamming their books to people on social media who: Are not their demographic Aren’t reviewers or book bloggers Don’t read that genre. Let’s deconstruct. DEMOGRAPHIC Do you…
Read MoreWhy PRODUCT Is The Most Important Part Of Your Platform
Why Product Is The Most Important Part Of Your Platform In my last article, I discussed an overview of the four Ps of marketing and how this applies to authors: product, place, promotion, and pricing. Today, I’m going to focus solely on the most important component: product. Your book is your product.…
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