Author Marketing
The Reason Writers Conferences Are Worth It by @K8Tilton
Every time after a convention or writer’s conference, you’ll see posts going up about how the convention has taken a downturn and isn’t worth attending anymore. So many people seem disappointed in their experience and vow to skip the next convention in favor of something else. And I get it, I really do. In my…
Read MoreHow Do I Get Local Bookstores to Carry My Books? by @nblackburn01
Camela Cami Thompson asked,[share ] “How do I get a bookstore to carry my books?”[/share] Excellent question, Camela! Unfortunately, there is no easy answer. I frequently hear authors complain that independent bookstores won’t carry their books for personal reasons, or because there is a dislike or disdain for independently published books. While this could be…
Read MoreHow to Find Your Audience Online by @nblackburn01
Kerry Gans asked, [share ]“How can an author find an online audience?” [/share]Today, I am going to not only discuss the basics that we all know about, but I am going also going to talk about some sites that authors may not be familiar with: Snapchat, Pinterest, and Instagram, which are considered to be soft…
Read MoreThis is The Reason You Need To Focus Your Content To Sell Books
I wrote a post over on my author blog RachelintheOC.com about how self-promotion sucks because, in all likelihood, you’re doing it wrong. Maybe you’re not and you can relax and not yell at me, so go sit down and take some deep breaths. But if you are one of those annoying authors who is repeatedly…
Read MoreMeasuring Social Media ROI by @nblackburn01
Nanea Hoffman asks “How to measure reach on various social platforms. What is the best way to do this?” The Author CEO, Naomi Blackburn, explains social media ROI. [share ]Marketing is one of the most difficult areas to measure ROI (return on investment)[/share], but don’t fret, it isn’t impossible. There are several tools authors can use…
Read MoreSocial Media Necessity for Authors by @nblackburn01
LB Dunbar (@lbdunbarwrites) asks “Where to find potential readers…is it really FB, Twitter, FB groups?” AuthorCEO Naomi Blackburn explains. One word…YES! Let’s break it down. One of the things I tell every client is that being an indie author (heck, any kind of author) is a business. To be successful a business must have visibility.…
Read MoreEasy Pinterest Growth Tips for Authors by @K8Tilton
I’ve talked about how to engage readers on Pinterest, but how do you grow your following and interactions? As Rachel says, let’s deconstruct! Pin regularly. If you want to increase your presence on Pinterest, you must be actively pinning. Actively pinning means daily pinning, which can seem daunting, but here are a few ways…
Read MoreThe Reason Your Author Platform Matters
Every day I hear prickly, sometimes even angry authors, discussing The Evils of book marketing: “Blogging is a waste of time. I could be writing.” “Social media doesn’t result in sales, so forget it. Not worth it.” “Author platform is just a dumb term some bean dip in a suit made up. Next year they’ll…
Read MoreThe Self-Publisher’s Ultimate Resource Guide w @JFBookman
Today we have something a little different. I was honored to be included in The Self-Publisher’s Ultimate Resource Guide by Joel Friedlander and Betty Kelly Sargent and am pleased to have Joel here to answer a few questions about the guide. RT: Hi Joel, welcome to BadRedhead Media, it’s great to have you here today. Can you introduce…
Read MoreWhy Silence Is Sometimes The Best Answer
Racism. Misogyny. Threats and bullying. Sometimes we wonder: why are we on social media at all? We’ve all heard the stories or been targets ourselves of online bullying, trolls, threats, and even stalkers. Is it worth putting ourselves out there if this is what we end up with? I don’t know. I have my days…
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