Easy Pinterest Growth Tips for Authors by @K8Tilton


I’ve talked about how to engage readers on Pinterest, but how do you grow your following and interactions? As Rachel says, let’s deconstruct!

Pin regularly.

If you want to increase your presence on Pinterest, you must be actively pinning. Actively pinning means daily pinning, which can seem daunting, but here are a few ways you can make it easy:

  • Download the pin it button to your web browser and pin pictures from articles as you read them. Just remember to pin content with value! If you read an article and found that it did not have much to offer, skip pinning it. [share ]Only pin things you believe your audience will find valuable.[/share]
  • [share ]Use a scheduling tool like Tailwind to schedule pins in advance.[/share] Not only does Tailwind help you separate out your pins throughout the day, it also helps you pin at the best times of the day for your account. And as an added bonus with Tailwind, you can now pin directly from your Instagram account. This is an excellent way to recycle your content and reach a new audience.

Follow others.

It may seem like a no-brainer, but still to this day I see people wonder why their social media accounts aren’t growing while they refuse to spend the time following others. Make a checklist:

  • Follow five new accounts a week.
  • Comment on two new pins a week.
  • Follow each relevant account that pinned one of your pins. (You can see who is pinning your content in your notifications. Make sure you check each account for relevance. In other words, if you are an author, you want to follow accounts of readers, authors, publishers, book bloggers, and other people involved with books.)

Have Pinterest buttons on your website.

Make sure readers can easily tell you are on Pinterest and can easily pin your content. Here are the basics you should have:

Create seasonal/hot topic boards.

One of the easiest ways to gain more followers is to create seasonal or “hot topic” boards. Since people search these seasonal / hot topic terms looking for ideas, make sure you stay ahead of the trends to see account growth. Here are a few ideas:

  • Make a board for “Christmas Gift Ideas” and feature the board at the top of your profile before Christmas. (I suggest by Thanksgiving at the latest.) Pin books (including yours!), kindles, bookmarks, bookends, and anything else you’d give as a present. Here is an example: https://www.pinterest.com/K8Tilton/gift-ideas-for-book-lovers/
  • Since food/recipes, party ideas, and crafts are huge hits on Pinterest, create a board that incorporates all three with a focus on an upcoming holiday or big event (like the Superbowl). Use this board to connect with your readers by sharing how you celebrate the holiday or event.

Employ these easy Pinterest tips and watch your Pinterest presence grow!

Have questions on Pinterest, social media, or publishing? I’d love to help you! You can connect with me by leaving a comment below or heading on over to my website katetilton.com. Happy pinning!


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All content copyrighted unless otherwise specified. © 2015 by BadRedhead Media aka Rachel Thompson, author. All rights reserved. Permission is granted to use short quotes provided a link back to this page and proper attribution is given to me as the original author. 
images courtesy of unrestrictedstock.com


  1. Michele on March 15, 2015 at 1:59 pm

    Thanks for the article! Great information here! I have bookmarked it for future reference.

    • Kate Tilton on March 17, 2015 at 5:53 pm

      My pleasure Michele! I’m honored you bookmarked this article and hope to provide more great tips for you soon.

  2. Icy Sedgwick on March 16, 2015 at 2:54 pm

    I’ve always used Pinterest as a way to bookmark content for myself, and I keep forgetting about its social side! I’ll have to start putting this into practice!

    • Kate Tilton on March 17, 2015 at 5:16 pm

      Hi Icy! You are certainly not alone in that. Many people use Pinterest as a way to bookmark content and forget that there is a whole social aspect that authors can leverage to build their brand and gain new connections. I hope these tips help you get started!

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  9. Brian Caspe on October 2, 2017 at 10:26 am

    My favourite Pinterest tool is http://PinPinterest.com It has given me about 55k followers for my Pinterest and floods my blog with unique visitors everyday 🙂
    It is free to use, runs on the cloud, optimised for use on mobile devices, easy to setup, has Pin Scheduling feature and Speed Control…
    The best thing I like about PinPinterest is that it has Intelligent Content Detection algorithms, which pin only images relevant to my business to my boards 🙂
    I can fully rely on PinPinterest for my Pinterest marketing 🙂

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