About oh, four years ago-ish (in 2012), I started #MondayBlogs. I wanted an obvious way for bloggers (any blogger, any subject except porn because yuck) to connect on a specific day of the week. It’s grown exponentially more than even I had ever hoped (8-10 thousand tweeps participate weekly, generating over 10,000 tweets).
People send me messages and tweets about how it has helped their blog writing, traffic, and even social media followings. Others say, not so much. They don’t feel enough people RT them and feel slighted.
What IS #MondayBlogs? I created this hashtag (and Twitter handle @MondayBlogs) to hopefully be obvious that it’s about BLOGS on MONDAYS. Well, apparently some folks don’t understand that. They see the hashtag and add it to:
The majority of tweeps, however, DO understand that it’s for sharing blogs on Mondays, as I intended and for that I’m grateful. There are really only three rules:
And that’s it.
For the folks who seem to do the best (get the most RTs), I find a theme: they have learned the art of creating intriguing headlines. This is a blogging basic that honestly, some folks never really get. I recommend using the free CoSchedule Headline Analyzer to ensure awesome headlines!
They also generously RT others, read and comment on others’ blogs. A great blog post headline should ask a question, provide tips, create interest, be hilarious. The headlines that tend to not garner as many RTs (and this is based solely on my completely unscientific observations):
Let’s talk about what TO do to get more RTs. Here’s an example of one of my most popular tweets:
It has several key components:
Anyone can write a great headline, and do all the things I mention above. This isn’t tricky or secret. Check your headlines here with this free headline analyzer!
Anyone who has a blog, a vlog, companies sharing tips, journalists and publications, poets, whomever! As long as you’re not sharing nakey pictures, anything unlawful, or hate speech, we will retweet you.
Once again, if you tweet about your book promotion, we will not retweet you, and will ask you to remove your tweet.
Every week, on Tuesdays, I go to ManageFlitter and look up the term “#MondayBlogs” to get an idea of who is participating and how many tweets are generated (you can do the same thing on Twitter, but it doesn’t give you any totals). Anyone can search on the term as I do — just take it a step further and FOLLOW them.
Why bother? I follow every single person who used the hashtag properly (I’ll not be following the porn people) and you can do the same. This is a wonderful way to connect with other writers and bloggers, as well as grow your following in an organic way. As authors, our focus should be on readers, but because this is a blog meme, the focus is on connecting with other bloggers.
I’ve met so many incredible folks these past few years of #MondayBlogs, and I can’t tell you how many new followers and readers I’ve gained because of it. More importantly, I’m reading some incredible writing and that’s always inspiring for my own work. Like anything on Twitter, I find it takes some time for people to notice your presence and RT you.
I cannot promise others will RT you, but I do my best to keep up and RT as many as I can throughout the day, skirting around the Twitter limits by RTing from several different accounts. Shhhhh.
Like I tell my kids, you get what you give and you give what you get. Twitter is an interesting social media channel — it grows and changes daily based on current events. What does this mean? Some posts will resonate, others won’t. Don’t take it personally — just try again another week. At the very worst, you’ll have created a blogging schedule for yourself and met some cool peeps, right?
Good luck, and if you have any questions or suggestions, I’d love to hear them! If you have tried it and don’t feel it’s worth the effort, no hurt feelings here. My advice (on anything social media related) is always this: don’t go in expecting anything. Give and you will receive…eventually.
Rachel Thompson is the author of newly released BadRedhead Media 30-Day Book Marketing Challenge: How to energize your book sales in a month - created to help authors market their book. She is also the author of Broken Places (one of IndieReader's "Best of 2015" top books and 2015 Honorable Mention Winner in the San Francisco Book Festival), and the multi award-winning Broken Pieces, as well as two additional humor books, A Walk In The Snark and Mancode: Exposed. Rachel is published by Shadow Teams NYC and represented by Lisa Hagan Books. She owns BadRedhead Media, creating effective social media and book marketing campaigns for authors. Her articles appear regularly in The Huffington Post, IndieReader.com, The San Francisco Book Review (BadRedhead Says…), 12Most.com, BookPromotion.com, and Self-Publishers Monthly. Not just an advocate for sexual abuse survivors, Rachel is the creator and founder of the hashtag phenomenon #MondayBlogs, #BookMarketingChat (co-hosted with Melissa Flickinger) and #SexAbuseChat, co-hosted with certified therapist/survivor, Bobbi Parish all live Twitter chats. She hates walks in the rain, running out of coffee, and coconut. She lives in California with her family.