Simply put, Snapchat is a mobile messaging app in which the format consists of short-form photos and videos. You can send your “snaps” to friends or add them to “stories.”
Snapchat offers a fantastic support menu, which details all of the features and how-to’s, but I’ll help you get started on the basics.
It’s easy! You can either download the app on your phone or from your computer (it’ll download it to your phone). Create your account details and decide on a username. Once you’re signed up, you can create a Snapcode Selfie (a 5 photo GIF for your profile image). This is where the fun starts…
Snap: Capture a moment with a quick photo or video and send it to a friend.
Lenses: Filters for selfies. In front-facing mode, press and hold on your face to see the
variety of lenses to choose from.
Pro Tip: Use your rear-facing camera and tap to see your world through a different Lens! (Snapchat.com)
Stories: Stories are compilations of Snaps that create a narrative. Snaps appear in chronological order with a beginning, middle and end. (Snapchat.com)
We recently welcomed Snapchat expert Suzanne Nguyen (AKA @StringStory) to #BookMarketingChat to explain how authors can use Snapchat to further their personal branding and marketing. (This summary, as well as all previous chat summaries, can be found in the Notes section of BookMarketingChat’s Facebook page or Twitter @BkMarketingChat — likes and follows appreciated!).
(Missed our #BookMarketingChat? Join us ANY Wednesday, 6pm pst/9pm est on Twitter by typing in the hashtag. Super easy.)
Publishers are now embracing Snapchat for branding, just as they are Twitter, Instagram and Medium as well (channels often ignored by authors). We encourage you to get your feet wet with Snapchat by at least opening your account, claiming your username (always important!), and getting to know how to use it. Developing your author platform means creating visibility on all channels.
If you’re self-published, same concept applies!
Remember, social media is about connecting with readers and establishing your branding, which means you need to go where your readers are, not staying in your own comfort zone of Facebook all the time.
If Snapchat isn’t for you, that’s okay, but how will you know unless you try?
Super 5 Quick Ways to Build Your Snapchat Audience via Suzanne Nguyen @StringStory
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