Blog
This Is The Reason Your Author Platform Impacts Book Sales
How much impact does your author platform have on book sales? People ask me this all the time — they want hard numbers. Author: If I tweet about this or that for three months, if I post on my Facebook page about my book or share a few reviews, if I share a recipe board…
Read MoreDon’t Make These 5 mistakes When Querying Agents and Publishers w/ @EvatopiaLit
Please welcome guest author, Margery Walshaw, founder of Evatopia, Inc., a multi-media company with divisions supporting literary management, publishing, and marketing. Clients range from individuals to major publishing firms. As Principal of Evatopia, Margery has served as an editor and publicist to novelists who are published by Berkley, Simon & Schuster, St. Martin’s Press, and Scholastic.…
Read MoreHow to Start Using Hashtags Effectively Right Now!
Twitter didn’t invent hashtags. Social media doesn’t lay claim to own them. If you’re one of those people who believe hashtags should still be referred to as the number sign, have ruined language, or should only be used in music, then move along. This article isn’t for you. You’re not my demographic. I’m here to…
Read MoreBranding 101 For Authors: What you Need to Know
(Updated June 2019) I want to discuss a basic concept that seems to confuse most authors: branding. Branding sounds like one of those scary, nebulous marketing terms that threaten to suck out your soul or turn you into The Borg. It’s not. Branding really comes down to managing expectations. Let’s deconstruct. **Note: This discussion does…
Read MoreThree Reasons Why Branding Shouldn’t Make You Lose Your Sh*t by @CStreetlights
Three Reasons Why Branding Shouldn’t Make You Lose Your Sh*t If you’re like me you were probably resistant to the idea of “building your brand.” A lot of writers are – no judgment here. In fact, tell me if any of this sounds familiar: “I don’t want to become fake to my readers.” “I…
Read MoreIs Your Use of Social Media Marketing Efficient? by @wendygarfinkle
Being a published author means stepping into the world of marketing, specifically, online social media marketing. Yes, there abound opportunities for in-person marketing – book launches, author readings, book fairs, author/reader mingling events…and the list goes on. But most of us cannot afford the money or time needed to attend most of the in-person author…
Read More10 of the Easiest Ways to Take Your Book From Novice to Number One! by @lisadouthitww
Please welcome my guest, Gravity Imprint author Lisa Douthit, who wrote Amazon’s #1 bestselling book, Wellness Warrior – Fighting for Life in Fabulous Shoes, is a cancer survivor and Integrative Health Consultant who is passionate about healing from all perspectives. Writing is an art form. So is book marketing. I’m no expert at either. I’m an Integrative Health…
Read MoreHow You Are Getting In Your Own Way Every Day and How To Stop Now
While I primarily write for authors, this article can really apply to anyone, because I see this daily from people and sometimes, if I’m truly honest with myself, I have to kick my own ass. We all have opportunities daily to achieve some kind of goals, whether it’s running that extra mile, eating less, writing…
Read MoreWhat is The Art of the Hustle and Why it Matters
The Art of the Hustle I had a really good conversation with top music industry veteran, Rodney Alejandro, this week about music and books, and how [share ]the art of the hustle is completely different for recording artists vs. authors.[/share] The mindset is polar opposite. If an artist wants to make it, there’s none of…
Read MoreThis is How You Find Your Readers
Where can I find readers? someone asks me at least once daily. Who is your demographic? Most authors have no idea (I didn’t know either when I first started). How do I connect with them? What’s the best channel? Is Social Media just for teens? It’s not a mystery, but it does take some research, effort,…
Read More