Tag Archives for " Writer "

I have to admit…years ago I was a publishing snob. I had worked as an editor and publicist for authors who were published by the big houses: St. Martin’s Press, Scholastic, and Simon & Schuster, just to name a few. The idea of self-publishing was still a no-no, but then I took the leap to […]

Please welcome guest author, Margery Walshaw, founder of Evatopia, Inc., a multi-media company with divisions supporting literary management, publishing, and marketing. Clients range from individuals to major publishing firms. As Principal of Evatopia, Margery has served as an editor and publicist to novelists who are published by Berkley, Simon & Schuster, St. Martin’s Press, and Scholastic. […]

Being a published author means stepping into the world of marketing, specifically, online social media marketing. Yes, there abound opportunities for in-person marketing – book launches, author readings, book fairs, author/reader mingling events…and the list goes on. But most of us cannot afford the money or time needed to attend most of the in-person author […]

While I primarily write for authors, this article can really apply to anyone, because I see this daily from people and sometimes, if I’m truly honest with myself, I have to kick my own ass. We all have opportunities daily to achieve some kind of goals, whether it’s running that extra mile, eating less, writing […]

Updated September 2019Where can I find readers? someone asks me at least once daily.Who is your demographic? Most authors have no idea.How do I connect with them? What’s the best channel?Is Social Media just for teens?It’s not a mystery, but it does take some research, effort, and digging to answer these questions. And no, social is […]

Please welcome guest Kelly Wilson, author of Caskets From Costco, an amazing memoir published by the Gravity Imprint I direct for Booktrope Publishing. Kelly is an abuse survivor, mom, and gifted comic. Learn more about Caskets From Costco and about Kelly below.  To say that my writing life was disorganized would be the grossest understatement […]

*updated 2017 Your Books Aren’t Selling “My sales are awful, and I’ve done everything. I give up.”  I heard this from three authors this week, and it’s not an uncommon sentiment right now. As a bestseller author, former imprint director, book manager and book marketing consultant, my first questions are always: What do you mean […]

Fabulous guest post by Author Assistant Melissa Flickinger! Read and learn! On any given day, thousands of people receive multiple invites to Facebook events.  Just this week alone, I was invited to over twenty Book Release Day events!  And in 2015, I hosted plenty of them myself. Here are a few things I’ve learned on setting […]

In my post last week, I discussed part one of essential book marketing tips you need to know now (social media, blogging, email marketing, and advertising) in detail. Read that first, and then join us here for part two. Today, I’ll review:  promotional tools, groups, street teams, and blog tours. Let’s deconstruct. PROMOTIONAL TOOLS  It’s […]

You may not be a lazy writer on social media, but there are plenty of them out there. Several writers have made these social media faux pas and many have asked how they can overcome looking like an idiot. So this one’s for you! Read the Article Before Commenting on Social Media aka, how not […]