Previously I talked about how to grow your Pinterest followers, but how do you connect your website and Pinterest for the best results?
If you are just starting out, go here to create your business account. As an author your business type is “Public Figure.” If you already have a personal Pinterest, go here to convert your account. Click the “convert now” text listed under “Already have an account?”
Pinterest has a step-by-step guide on how to verify your website. Once your website is verified you’ll see a small check appear next to your website address on your profile (see picture below). Why it matters: Once your website is verified you will have access to your web analytics. Analytics = Good. Use the data in your analytics to make smarter social media strategies.
You know that social media box where you have your Twitter, Facebook, and Google+ buttons? Make sure your Pinterest button is there too.
There are two main options you have for the Pin It button – the regular Pin It button and the hover Pin It button. The regular Pin It button can be made for one image; for example, to put under the image in your blog post or under your book cover, or for any image where it pulls from all available images on the page. The hover button shows the Pin It option whenever a user hovers over an image on your site. Both have their advantages and disadvantages. The regular Pin It button is best when used for one image, and is easily found under the image, meaning an extra step for you before you publish that latest blog post. The hover button skips that extra step with its one-time setup, but it doesn’t work on mobile.
So how do you pick which one to use? Personally I use a social sharing bar on my blog posts which includes Pinterest as an option along with Pinterest’s hover button option. This way my desktop and mobile users both can pin to their hearts’ content and I don’t waste time coding buttons for every post. Check out Pinterest’s page for how to set up your Pinterest buttons today.
Include a board widget on your next blog post. Write an article about your main character, create a board about that character, and then embed the board directly in the post. This gives your readers a visual representation of your words and encourages them to follow and share your pins.
Have a pin you are really proud of? Create a pin widget to highlight it in your next blog post. For example I recently published an article on marketing tips for audiobooks after being a guest on ACX’s #TalkingACX. I’m pretty proud of it and would love for authors to be able to share it on Pinterest to keep for future reference. Instead of asking you to click a link to go to the pin and pin it, I can embed it right below and ask you just to click the Pin It button. See how much better that is?
Have questions on Pinterest, social media, author assistants, or publishing? I’d love to give you answers! You can connect with me by leaving a comment below or heading on over to my website katetilton.com. Happy pinning!
Kate Tilton has been serving authors since 2010. Founder of Kate Tilton’s Author Services, LLC, Kate works as an author assistant, social media manager, and speaker with the mission of connecting authors and readers. Kate is the creator and host of #K8chat (Thursdays at 9pm Eastern on Twitter) and has appeared on popular media such as Publishers Weekly and Library Journal. You can find Kate on katetilton.com.