Book Marketing
Twitter Chats for Writers: How to Get Started by @MelissaFlicks
Are you looking to get more engagement on Twitter? Why not join a Twitter Chat? They are fun, a great way to boost your followers, and it’s super easy! There are a lot of chats each week; simply choose a few (or one, to start with). Where to find Twitter chats: TweetReports.com has a huge list…
Read MoreHow to use Pinterest for Branding and Marketing by @melissaflicks
Recently on #BookMarketingChat, we had the pleasure of discussing Pinterest with the brilliant Kate Tilton. Pinterest is an easy option for authors looking to extend their platform, build their brand, and connect with readers. Here are a few tips we chatted about to help you get started: What type of boards and pins should I…
Read MoreThis is Why @Buffer is the Perfect Social Media Manager
*This post is not sponsored by, nor does it contain affiliate links to, Buffer. I just think they’re awesome.* Many authors, both newbies and published, find managing their author platforms on social media overwhelming. And it can be! There are a lot of social media channels – each one important for an author to be…
Read MoreThis is the Reason You Need to Create Visuals Now
Creating visuals is pretty easy, but it’s something many authors are confused about and aren’t sure it’s worth it. According to Buffer, it’s totally worth it. Photos average a 35% boost in retweets (Source: Buffer). Some sources say up to a 150% boost! In addition, Blog posts with images receive 94% more views than those…
Read MoreDifference Between BetaReaders and ARC Readers: What You Need To Know by @MelissaFlicks
Please welcome Melissa Flicks, my cohost for #BookMarketingChat, author assistant extraordinaire, and general whirlwind. Melissa explains the difference between betareaders and ARC readers, and why it’s important writers know the difference. During our latest #BookMarketingChat, we briefly touched on the topic of betareaders and ARC readers. Since we didn’t have time to discuss them in detail…
Read MoreThis Is The Reason Your Author Platform Impacts Book Sales
How much impact does your author platform have on book sales? People ask me this all the time — they want hard numbers. Author: If I tweet about this or that for three months, if I post on my Facebook page about my book or share a few reviews, if I share a recipe board…
Read MoreHow Can #BookMarketingChat Help You Sell More Books?
Easy. Just by attending the chat each week on Wednesdays (6pm pst/9pm est), you’ll learn numerous ways to market your books and it costs you nothing but an hour. No money. No hidden charges. Nada. **I do not cover book creation in a marketing chat, however, I cannot stress enough that your book must be…
Read MoreHow to Start Using Hashtags Effectively Right Now!
Twitter didn’t invent hashtags. Social media doesn’t lay claim to own them. If you’re one of those people who believe hashtags should still be referred to as the number sign, have ruined language, or should only be used in music, then move along. This article isn’t for you. You’re not my demographic. I’m here to…
Read MoreWhich Social Media Channel Sells The Most Books?
“Which one social media channel will net me the most book sales?” an author asked me recently during my new weekly #BookMarketingChat (join any Wednesday on Twitter, 6pm pst/9pm est simply by typing in the hashtag). Well, it’s not that easy. Wouldn’t it be great if we could just go to say, Facebook, because…
Read MoreBranding 101 For Authors: What you Need to Know
(Updated June 2019) I want to discuss a basic concept that seems to confuse most authors: branding. Branding sounds like one of those scary, nebulous marketing terms that threaten to suck out your soul or turn you into The Borg. It’s not. Branding really comes down to managing expectations. Let’s deconstruct. **Note: This discussion does…
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