Posts Tagged ‘Marketing’
The 4 Most Effective Book Marketing Strategies That Work
Updated 2/10/2020 Must I Market? I’m asked this a lot and I’m constantly amazed by the sheer number of writers who are about to release their first book, or have already released their first book, and have zero marketing in place. Nothing, nada, oftentimes less than zero. They remind me of the college kid who…
Read MoreHow Will an Author Platform Make You a More Successful Author?
*Updated 2019* (This post is for those in need of understanding book marketing. We’re not here to discuss the craft and art of writing, which is another subject entirely, and something, I would hope, each author has spent many hours on already.) Every day I hear prickly, sometimes even angry authors, discussing the evils of…
Read MoreThis is How to Use Snapchat for Book Marketing and Author Branding by @MelissaFlicks
Exactly what is Snapchat? Simply put, Snapchat is a mobile messaging app in which the format consists of short-form photos and videos. You can send your “snaps” to friends or add them to “stories.” How do you get started on Snapchat? Snapchat offers a fantastic support menu, which details all of the features and how-to’s,…
Read MoreThis is Why Keywords and Metadata are Important for Book Sales
During a recent #BookMarketingChat (join us any Wednesday, 6pm pst/9pm est), we discussed “ebook metadata” and the importance of using keywords. A few folks asked what exactly that term means. While we were able to give a brief answer to that question during the chat, I figure we could certainly expand on what metadata is, and how…
Read MoreWhat is a Media Kit and Why You Need One by @MFlicksAuthors
Whether you are a multi-published author or in the process of penning your first novel, [share ]an author media kit is an essential time-saving tool.[/share] Also known as a “press kit,” a media kit is a collection of information pertaining to you, the author, and your book(s). Why do you need a media kit? Your…
Read MoreWhich Social Media Channel Sells The Most Books?
“Which one social media channel will net me the most book sales?” an author asked me recently during my new weekly #BookMarketingChat (join any Wednesday on Twitter, 6pm pst/9pm est simply by typing in the hashtag). Well, it’s not that easy. Wouldn’t it be great if we could just go to say, Facebook, because…
Read MoreBranding 101 For Authors: What you Need to Know
(Updated June 2019) I want to discuss a basic concept that seems to confuse most authors: branding. Branding sounds like one of those scary, nebulous marketing terms that threaten to suck out your soul or turn you into The Borg. It’s not. Branding really comes down to managing expectations. Let’s deconstruct. **Note: This discussion does…
Read MoreHow You Are Getting In Your Own Way Every Day and How To Stop Now
While I primarily write for authors, this article can really apply to anyone, because I see this daily from people and sometimes, if I’m truly honest with myself, I have to kick my own ass. We all have opportunities daily to achieve some kind of goals, whether it’s running that extra mile, eating less, writing…
Read MoreHow to Fix Your Disorganized Writing Life by @KW_Writes
Please welcome guest Kelly Wilson, author of Caskets From Costco, an amazing memoir published by the Gravity Imprint I direct for Booktrope Publishing. Kelly is an abuse survivor, mom, and gifted comic. Learn more about Caskets From Costco and about Kelly below. To say that my writing life was disorganized would be the grossest understatement…
Read MoreHow To Develop and Perfect Your Book Marketing
I’m overwhelmed and honored that over the last two months, my first Broken book, Broken Pieces, has not budged from the #1 spot on Amazon’s Women’s Poetry list. It’s also #1 on Women Authors, and somewhere in the top 50 (as I write this, it’s #24) in Memoirs (overall ranking alternates between 1,100 and 2,000).…
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